About

Two decades building
B2B revenue at scale.

I grew Dell's enterprise business from $200M to $500M. Then I built the go-to-market engine behind 500+ companies at AWS: procurement, co-sell, expansion. Now I embed inside one B2B tech company at a time, build the revenue motion, and hand it over running.

Nav Kaul, founder of Crucible
Track record
$240M
GTM-driven revenue
500+
Companies scaled
$200M→$500M
Enterprise grown
20 yrs
In the seat, not the sidelines

“GTM-driven revenue” = revenue directly attributed to go-to-market activity: five or more GTM touches before the deal closed.

What the work produced

Numbers, with names attached.

$0 → $26MAppDynamics — Marketplace revenue, 4 years
7 → 132Matillion — Marketplace private offers, 3 years
N2WS — enterprise deal mix, 2 years
“Matillion grew ~100% y/y for the last 4 years and we look at our relationship with Nav as a critical factor in our continued success.”
CMO, Matillion Inc.
“This is how a cloud provider should run their GTM engagement with partners.”
Head of Marketing, Snowflake
“One of the best collaborations I have seen between a global and the EMEA team.”
Head of EMEA Business Development, AWS
The throughline

Systems beat tactics. Every time.

Dell's enterprise business didn't grow $300M on clever campaigns, and AWS didn't scale 500 companies on luck. Both ran on systems, built once and run by teams who knew them cold. I build that system inside your company.

How I work

Embedded, accountable,
built to hand off.

I sit in your pipeline meetings and carry the number with you, week by week. From day one I'm training the people who replace me, writing down everything I do, and wiring the dashboards that outlast me. The engagement ends — with 30 days of office hours after handoff. The system doesn't stop.

Work with Crucible

Four ways in.

EnterpriseTurn adoption into an organizational contract SaaSThe whole motion, built end to end AWSGrow through Marketplace & co-sell Fractional CMOA marketing leader in the seat
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